Permission Email

What is "Permission Email" and how can you use it to promote your business..?

If you have “tried” an email marketing campaign and found that it wasn’t as effective as you expected it is possible that the use of the email channel might not have been the problem...

A sound email marketing campaign relies on three inter-related elements: 1) The Offer, 2) The List and 3) The Creative…

If you have used traditional direct mail marketing (the “snail mail” postal kind) these three elements should sound familiar because they also apply to direct mail…

1) The Offer
Unquestionably, the “offer” is critical to a successful outcome to any email marketing campaign…   
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2) The List
Your offer may be terrific but if you send it to the wrong recipients it will be unsuccessful…   
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3) The Creative
In advertising, "creative" encompasses the concept, ad copy and layout design of an advertising piece…   
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To conclude, these three elements, the offer, list or creative, are the critical components of any email marketing campaign…. Fall short in any one of these three areas and you can expect a poor response to your email marketing efforts…

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