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~ Search Engine Optimization ~
What is "Search Engine Optimization" and how can you use it to market your business..?
By way of answering this question consider that there are numerous "Web Site Locators” available on the Internet; these web site locators are better known as “Search Engines” or "Directories" and are the predominate way Internet “surfers” find web sites sites of interest…
Also known as Search Engine Marketing, Search Engine Positioning and Web Site Optimization to name a few, it is process of improving each web page within a web site to allow maximize the chance they will be indexed as high as possilbe..!
Search Engines have become the predominant way consumers find product web sites. For example, a recent study, circa December 2002, showed how American consumers found the product web sites used to research a purchase:
- Search engine (41%)
- Guessed URL (28%)
- Online ad (13%)
- Word of mouth (13%)
- Print ad (10%)
- TV ad (9%)
- Ad in an e-mail (7%)
- Specific e-mail (6%)
- Forwarded e-mail (5%)
- Outdoor advertising (3%)
In their simplest form, search engines are vast databases with a means to search their databases; a directory is an organizational method and its related database... Both have tools to generate their databases that vary for each search engine or directory... This is why the optimization of your web site cannot be a "one size fits all" approach..!
Yahoo! or Inktomi (recently acquired by Yahoo!), for example, emphasizes directory cataloging, while others such as Google, Alta Vista or Excite emphasize providing the largest search database...
What about Search Engine Rankings..? -->
What can done to improve Search Engine Rankings..? -->
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